2017 Jaguar XE and 2016 Land Rover Discovery SportEnlarge Photo
Jaguar Land Rover, like many automakers offering luxury cars, enjoyed its best year on record in 2014. The British automaker managed to sell 462,678 cars across its Jaguar and Land Rover brands, which was 9 percent better than the 425,006 it sold the previous year.
Land Rover was by far the more successful brand, having sold 381,108 cars in 2014, or 9 percent more than the 348,338 it sold the previous year. Jaguar sales for the period totaled 81,570 cars, up 6 percent from the previous year’s tally of 76,668.
For Land Rover, the top model was the Range Rover Evoque, while Jaguar’s most popular model was the XF. Interestingly, the XF, which is about to undergo a redesign, experienced in 2014 its best year of sales yet. The automaker doesn’t give figures for individual models.
In terms of markets, China was the biggest by a considerable margin. Jaguar Land Rover sold 122,010 cars in China, up 28 percent on the previous year. The U.K. was close behind with 82,872 sales, up 7 percent on the previous year, and the U.S. together with Canada came in third with 74,981 sales, or about 2 percent more than the previous year’s tally.
2014 has also been a historic year for Jaguar Land Rover’s manufacturing expansion. Jaguar Land Rover during the year opened its first ever overseas manufacturing plant, in China, and it also opened a new engine plant, bringing its total number of plants worldwide to five.
Looking at the potential for further growth, with both brands bringing new, more accessible models like the XE from the Jaguar camp and Discovery Sport from Land Rover, we should see sales grow considerably over the coming year. In fact, the automaker is so confident of continued success that it expects sales to reach 750,000 by the end of the decade and one million units thereafter.