It gives Aston owners the opportunity to experience the latest Aston Martin models in conditions they may not normally encounter. Greater safety too, with a custom-made ice track giving drivers plenty of run-off space, as well as a braking and cornering exercise loop, slalom, skid pad and full circuit. Participants got a chance to try out each discipline, with a series of braking, cornering and handling exercises, all under the watchful gaze of expert tutors.
Following initial exercises, drivers then got to try out the mile-long circuit--though we doubt all owners drifted quite as gracefully as Aston's publicity shots make out. “The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving," explained Aston Martin The Americas president Julian Jenkins.
You're too late for this year's event, sadly, but On Ice will return in February 2015. "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America" said Jenkins. If you own an Aston Martin and feel like brushing up on your winter skills, fire off an email to firstname.lastname@example.org for more information.