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As with Ferrari World Abu Dhabi, Ferrari the automaker isn’t involved directly with the new theme park but simply provides a license for the use of its name and logo. Backing the project is PortAventura Entertainment, a subsidiary of Italian private equity group Investindustrial, which recently bought a stake in Aston Martin.
The Ferrari Land theme park will cover more than 800,000 square feet and feature a number of exciting rides and retail outlets. One of the highlights will be a new vertical accelerator destined to be the tallest and fastest in Europe. The resort will also contain the first Ferrari-themed hotel, which is said to be a five-star facility with 250 rooms, restaurants and a driving simulator.
The cost of building the theme park is estimated to be about $140 million and the organizers hope to have it ready for guests in 2016.
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“After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks,” Andrea Perrone, head of Ferrari’s branding operations, said in a statement. “We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura.
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