According to Go Auto, Audi board member and head of development, Ulrich Hackenberg, told reporters at the recent 2014 Geneva Motor Show the company is looking for ways to capitalize on the TT's strong brand and iconic status. Cryptically, he added that the company would have news in "a little bit", suggesting there's an announcement due soon on potential TT spin-offs.
The latest TT was launched at the recent Geneva Motor Show. Outwardly similar to the previous TT, the new TT sits on the Volkswagen Group's MQB platform, underpinning the manufacturer's entire range of compact vehicles. It's lighter, quicker and more efficient than before, and Audi has also paid plenty of attention to the car's cabin, with a sporting design and high-tech infotainment the order of the day. It's this MQB platform that could make TT variants easy for Audi to produce--as a wide variety of vehicles, from Golfs to the TT and Audis to Skodas, are already sitting on the platform.
Hackenberg suggests the Allroad Shooting Brake Concept received positive feedback on its Detroit debut in January, prompting Audi to consider what such a car might mean for the TT brand. With roadster and coupe variants, plus hot TTS and RS models, Hackenberg sees little reason why other variants can't be added. The car has its own design identity within the Audi range, so spin-offs aren't out of the question. "The ideas are still going around to make more", he said.