2014 MINI CooperEnlarge Photo
Citing recent comments made by MINI boss Peter Schwarzenbauer, Autocar reports that MINI will scale back its number of offerings from the seven variants that make up the second-gen family to just four or five core models for the fourth-gen family. MINI’s third-gen family is expected to feature six or seven variants.
Schwarzenbauer is reported to have explained that a reduction in models will allow engineers to concentrate more of the available resources on improvements to quality and design. The core models--presumably--would include the three-door Hardtop, Convertible, long-wheelbase Clubman, Countryman crossover and most likely a sporty model.
This is in stark contrast to MINI’s previous thinking that more models was the way to go. As recently as one year ago, Schwarzenbauer revealed that MINI was looking at launching as many as 10 different models for the third-gen family. Now it seems MINI has seen the folly of stretching its brand too thin; hopefully some of this thinking will affect the planners at MINI’s parent company BMW.