Citing an anonymous source, Car and Driver is reporting that the stretched S-Class will be called a Mercedes Maybach. The magazine goes further and reports that Mercedes Maybach may be turned into a sub-brand for ultra-luxurious Mercedes models, just as Mercedes AMG is a sub-brand for the automaker’s high-performance models.
There are some major benefits in using the Maybach name on the range-topping S-Class. It allows Mercedes to capitalize on the millions spent on promoting the Maybach brand prior to its demise. It also keeps the brand alive should Mercedes ever decide to relaunch it. Finally, it will also give the stretched S-Class a little more prestige, which it certainly will need if it’s to lure buyers away from the likes of Bentley and Rolls-Royce in the ultra-luxury segment.
The stretched S-Class, whatever it’s called, is expected to debut later this year before going on sale in mid-2015. You can watch a spy video of a prototype in our previous post.