Lamborghini Aventador LP 720-4 50° AnniversarioEnlarge Photo
Last year wasn’t a sales record for Lamborghini, but the Italian manufacturer of some very tasty supercars did come close. It registered 2,121 sales in 2013 despite one of its two models, the Gallardo, bowing out of the market. Lamborghini’s sales record remains the 2,406 units it sold in 2008, but with the Aventador’s sales momentum expected to continue and the stunning new Huracán due out soon, 2014 might just see the record broken.
Thanks to the Aventador, 2013, Lamborghini’s 50th, has been the marque’s most successful year of V-12 model sales: 1,001 units were delivered to customers, up 9 percent on the 922 delivered in 2012. As for the Gallardo, despite 2013 being its last year on the market, 1,120 units were sold, bringing the total tally of sales over its 10-year life to 14,022 units.
As mentioned, 2013 saw 2,121 Lamborghini cars sold, a rise from the 2,083 in 2012. The U.S. remained the single biggest market, followed by China. In Europe, where many brands have lost sales, Lamborghini says its sales are in line with the trend in its market segment. Lamborghini doesn’t provide a breakdown of sales for individual markets.
“In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial strategy”, Lamborghini CEO Stephan Winkelmann said in a statement. “Even in its last year of production the Lamborghini Gallardo has shown strong sales, whereas the Aventador has beaten all records of V-12 model sales in our history.”