Ferrari seeks help from fans in naming its Formula One car for the 2014 seasonEnlarge Photo
Ferrari will seek the help of its fans worldwide in choosing the name for its new race car for the 2014 Formula One World Championship. Ferrari says “internet hits” will be used to choose the name, but doesn’t provide any further details.
The automaker does mention, however, that it's always made good use of its website (www.Ferrari.com), and indeed it was the first F1 team to present its new car online, back in 1996. Once again, the launch of the 2013 car
proved very popular on the website, with no less than 83,000 visitors loading the site simultaneously back in February during the reveal.
It’s likely the different options for the 2014 car’s name will be posted on Ferrari’s website and various social media outlets in the coming weeks, with users able to vote for their favorite. The reveal should take place early next year.
Last week, Ferrari revealed the name of the new power unit that will go into its 2014 car. The power unit will be called the 059/3
, and like rival units from Mercedes AMG and Renault it will feature a turbocharged 1.6-liter V-6 paired with an energy recovery system._______________________________________Follow Motor Authority on Facebook, Twitter, and Google+.