The video ad, posted to YouTube by Ikonik Films, presents the seller's 1996 Nissan Maxima in the style of the latest luxury sedans, entitling the spot "Luxury Defined." The soundtrack, the videography, the voiceover--it's all spot on. But it's the script that makes it brilliant.
For a sample of the seller's piquant prose, consider this selection from the Craigslist ad for the car, posted to Orlando's cars for sale section:
"There is luxury in a Bentley, speed in a Ferrari, comfort in Bugatti.
"For everything else, there's this 1996 Nissan Maxima; aged 17 years. ...
"This pavement-yacht has a ride as smooth as a Pegasus' backside. Its such a massive and impressive land-yacht it requires the use of steering fluid that has been designed to leak out from underneath the car when it has been exhausted from the majestic work that it has done, released into the wild when the great Maxima when it has decided its time has come.
"The orange Unifying Grasp and Lift safetY (aslo known as U.G.L.Y.) restrains the front hood to the maxima degree!"
Well done, sir. Well done. Here's hoping that Nissan USA chooses the "path of greatness and valor and refuses to let silly numbers determine its life" when it makes you that offer to buy the car.