If you were a video game developer, how would you one-up Forza Motorsport 5 and its digital version of the Stig?
You pull off a feat even more amazing than wrangling Top Gear's tame racing driver: you bring Formula One legend Ayrton Senna back from the dead.
Like a character from a William Gibson cyberpunk novel, Senna will live on in Gran Turismo 6, which will be released on December 6.
According to the game's developers, Senna-specific content will be available through online updates, allowing players to trace the course of the Brazilian F1 World Champion's career.
It will be interesting to see how those elements are integrated with the rest of the game.
Will the content be playable, allowing gamers to replicate Senna's achievement? Or will it be more of a static tribute packaged with the game?
Either way, Gran Turismo 6 is taking on quite a legacy.
"Ayrton Senna has always been my hero," Gran Turismo creator Kazunori Yamauchi said in a statement.
Senna raced in F1 from 1984 until his death at the San Marino Grand Prix in 1994. He won three championships, and was admired for his patriotism and charity off the track and his fierce competitiveness on it.
Senna's appearance in Gran Turismo 6 is part of a partnership with the Ayrton Senna Institute, an NGO started by the driver's family that works to create economic opportunities for poor Brazilians.