Last year was a banner year
for the German luxury brands in the U.S., with Mercedes-Benz fighting a close battle
with BMW to finish second by 7,000 vehicles
Despite the rivalry seen in last year's sales race, Mercedes-Benz CEO Dieter Zetsche has already bowed out for 2013--even though Mercedes is currently leading half-year sales by just over 1,500 vehicles, reports Bloomberg
. Zetsche said he doesn't expect Mercedes to lead the numbers at the end of the year, "and that's OK."
Mercedes' loss in 2012 may not have been a loss at all
. Based on vehicle registration data from R.L. Polk, about 5,000 more Mercedes-Benzes than BMWs were newly registered in 2012.
Perhaps referencing that fact, Zetsche seemed to dismiss the desire to win the annual sales tally, telling Bloomberg
, "We won't play any games. I'm not sure that applies to our competition."