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World's Third-Oldest Car Plant At 100 Years: MINIs Still Rolling Off Line

 
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Modern-day MINI assembly at MINI Plant Oxford, England, Mar 2013 (the plant's 100th birthday)

You'd never know it today, but there once was a time when Britain had the second-largest automotive industry in the world.

A bit of that heritage surfaces this month as one of the seminal auto plants that built Britain's industry celebrates its 100th birthday.

That site, now called MINI Plant Oxford but known to an older generation of car fans as British Motor Corporation's Cowley plant, now churns out up to 900 MINI vehicles a day.

It produces the basic three-door MINI hatchback, the convertible, the elongated MINI Clubman wagon, the two-seat Coupe and Roadster models, and various hot-rod MINI Cooper versions--although not the MINI Countryman crossover, which is built under contract in Austria.

From bicycles to cars

The Cowley plant produced its very first car on March 28, 1913, a two-seat 'Bull-Nose' Morris Oxford of a design that many British kids through the 1960s knew as a Corgi model.

Since then, it has built 11.65 million cars, of which 2.25 million are the modern MINI in its first (2001-2006) and second (2007-present) generations.

It's now the oldest operating car manufacturing site in Europe, and the third-oldest in the world that's still assembling automobiles.

Morris Motors, founded by bicycle maker William Morris (later Lord Nuffield), was one of two British brands to remain in British hands into the latter part of the last century.

Logo for 100th birthday of Morris Motors Cowley plant, now MINI Plant Oxford, England, Mar 2013

Logo for 100th birthday of Morris Motors Cowley plant, now MINI Plant Oxford, England, Mar 2013

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Along with arch-rival Austin, with which it merged in 1952 to form the British Motor Corporation (BMC), Morris was a basic brand known and trusted by British buyers for decades.

Whereas Austin was headquartered at Longbridge outside Coventry, in the British Midlands, Morris Motors had its main plant at Cowley, in the outskirts of the fabled university town of Oxford.

By the 1930s, the Cowley plant was the largest integrated auto assembly facility in all of Europe--Germany being far behind in the development of simple, affordable cars for working people.

Mini revolution

Before and after World War II, Morris was known for small cars, staid sedans, and the cheerful rounded Morris Minor (1948-71)--which became the first British car ever to reach production of 1 million units.

The first Morris Mini-Minor, August 26, 1959

The first Morris Mini-Minor, August 26, 1959

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Then, through the Sixties, the company was famed for its cheerful, classless, rollerskate-on-wheels original Mini.

Due to the dubious magic of badge engineering, however, identical Minis were sold by two separate dealer bodies as the Morris Mini-Minor and the Austin Se7en (no, that's not a typo).

BMC reputedly lost money on every Mini it sold for the first seven years, but the design by engineer Alec Issigonis revolutionized the way small cars were laid out.

A transverse engine in the nose, powering the front wheels through universal joints--with the gearbox in the sump sharing the engine oil--let fully 80 percent of the 10-foot-long car's volume be used for people and their luggage.

Best of Britain

Through the 1950s, when Japan and Germany were still recovering from the ravages of war--focusing on tiny cars to get a struggling citizenry any kind of mobility at all--the U.K. boasted a thriving native auto industry.

BMC became British Leyland Motor Co. (BLMC) in 1968 with the addition of not only Rover-Triumph, but the Jaguar company.

At its height, BLMC controlled more than 40 percent of the British market--but produced a staggering array of vehicles, engines, transmission, and parts under 14 marques.

Morris Motors plant at Cowley (now MINI Plant Oxford) - Morris Minor Series MM assembly line

Morris Motors plant at Cowley (now MINI Plant Oxford) - Morris Minor Series MM assembly line

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Parts of the list will be familiar to those who've owned a British car or two, while others have already receded into automotive history.

But to give you an idea of how sprawling British Leyland really was, here's the list of car brands it owned: Alvis, Austin, Austin Healey, Daimler, Jaguar, Lanchester, Land Rover, MG, Morris, Rover, Standard, Triumph, Vanden Plas, and Wolseley.

Beset by a fatal combination of brilliant design but lousy production engineering, underspecified components, low volumes in underutilized plants and, most of all, appalling quality stemming from lousy labor relations, BLMC was likely doomed to fail from the start.

It entered bankruptcy, endured numerous restructurings under various names, and shrank continuously until BMW purchased what was left--named, at that point, Rover Group.

Even BMW couldn't make a go of it, and the company essentially gave away the Rover car group to a group of financiers--it finally died under their watch--sold Land Rover to Ford, and kept only MINI and the Cowley plant.

100 years, 13 marques

Showing the breadth of the British auto industry through its consolidation and collapse, the Cowley plant itself has built vehicles under no fewer than 13 different marques.

They are Morris, along with Austin, Austin Healey, MG, Riley, Vanden Plas, and Wolseley--all of them components of the 1952 merger--followed by the Mini (now MINI) and Princess model-specific brands.

In the Eighties came Triumph (the Acclaim was a rebadged Civic from the company's partnership with Honda), along with Rover and Honda itself (the joint project that produced the Honda/Acura Legend and Rover 800, similar under the skin), and finally Sterling (the brand used for a failed U.S. relaunch of that car from 1987 to 1991).




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