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Porsche Sales Soar To New High In 2012

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2013 Porsche Boxster

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Porsche is well on its way to achieving its goal of 200,000 sales by 2018, having set a new record for sales in 2012 and edging closer to the launch of several all-new models.

Porsche has reported worldwide sales of 141,075 units for 2012, an increase of 18.7 percent on 2011’s record tally of 118,868 sales.

The past year was easily the most successful year in the automaker’s history, with sales in all major regions experiencing double-digit growth.

The Asia-Pacific region showed the best results, with sales growing 23.6 percent to a new high of 50,376 units. The Chinese market accounted for most of that growth, with sales in the country growing 28.2 percent to 31,205 units.

Even Europe, currently in an economic crisis, saw its tally of Porsche sales grow 13.5 percent to a new high of 49,639 units.

The U.S., however, remained the single biggest market for Porsche, with sales in 2012 growing 20.7 percent to a staggering 35,043 units.

The latest generation of the iconic 911 was highly coveted in 2012 and achieved the greatest growth with a 31.4 percent increase in sales: a total of 25,475 vehicles were sold worldwide. The Boxster was also very popular, achieving sales of 9,253 units, an increase of 29.1 percent compared to the prior year.

The Porsche model most in demand worldwide, however, was the Cayenne: 74,763 units of this model were handed over to customers last year, a rise of 24.8 percent. Add on sales of the redesigned Cayman later this year and the Macan compact crossover next year, and it’s easy to see why Porsche should easily reach, and possibly eclipse, its goal of 200,000 sales by 2018.

“Last year was an outstanding year for Porsche: for every model and in every region,” the automaker’s sales chief, Bernhard Maier, said in a statement. “In 2013 we will carry forward our product offensive with the launch of our new hybrid vehicles, such as the 918 Spyder, and of our new Macan SUV.”
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