celebrated the 10th anniversary
of the launch of its latest Phantom, an occasion that also signified the start of the automaker’s tenure under BMW.
For the start of production of the latest Phantom, Rolls-Royce also constructed a new state-of-the-art facility at its historic home in Goodwood, England.
Now, 10 years on, Rolls-Royce is marking this latest chapter of its tumultuous 108-year history with a special collection of cars.
Conceived and designed by Rolls-Royce Bespoke, the automaker’s highly successful personalization team, the new collection, which will be known as the ‘Home Of Rolls-Royce’ series, has been previewed here today in these initial sketches.
There’s not much to tell you just yet, though it’s evident the cars will feature the exquisite marquetry, embroidery and hand-painted coachlines Rolls-Royce Bespoke is known for. The unit is developing some special motifs just for this collection as well, which will not only feature in the cars but also pay homage to the all the crew at back at Goodwood.
High-profit special editions such as the past Phantom Coupe Aviator Collection
and One Thousand And One Nights Ghost
have proven extremely popular among Rolls-Royce’s wealthy clientele. With these models, Rolls-Royce has been able to expand its business without having to substantially increase volumes, making them one of the automaker’s key strategies for growth
Further details on the new Home Of Rolls-Royce bespoke collection will be revealed over the coming months.