Rolls-Royce Phantom Series II, launched at 2012 Geneva Motor ShowEnlarge Photo
It was on January 1, 2003 that the first of the latest-generation Rolls-Royce Phantom
sedans was delivered to its owner, marking the reign of the prestigious British brand’s ownership under German automaker BMW.
At the time, production of the Phantom was trickling along at just one car per day but now, ten years down the track, Rolls-Royce is busier than it’s ever been during its tumultuous history.
While Rolls-Royce as a car manufacturer can trace its roots all the way back to the early 1900s, the current car division, Rolls-Royce Motors Cars, which is owned by BMW, was only established in 1999 when the German automaker acquired the rights to the Rolls-Royce name and logo from its previous owner, Vickers.
Starting with a workforce of less than 400 and just a single model, the Phantom, BMW has since expanded the operations to include more than 1,400 employees and six models spread over two model lines, Phantom and Ghost.
Rolls-Royce cars are now rolling out at the pace of 20 per day.
As the Phantom flagship is about to enter its 11th model year, the car now benefits from its ‘Series II
’ update, which was launched at the 2012 Geneva Motor Show.
The full range, including the sedan, coupe, and drophead coupe models received modifications to their styling, drivetrains, connectivity features, and other luxury accoutrements to keep them fresh until a successor arrives. That successor is tipped to arrive sometime around 2016.