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Fisker Hires Former GM Exec Joel Ewanick As Interim Marketing Head

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Joel Ewanick at the 2010 LA Auto Show

Joel Ewanick at the 2010 LA Auto Show

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Fisker’s Karma electric sedan uses a GM engine as its range extender, and now the company has another link with the American auto giant. Fisker has hired former GM marketing boss Joel Ewanick as its chief of global sales and marketing.

At Fisker, Ewanick will replace Richard Beattie, who is set to retire.

The information was revealed by Fisker spokesman Roger Ormisher during an interview with Automotive News (subscription required).

Ewanick has been serving Fisker in a consulting role for the past six weeks and is only in an interim position. Fisker is still looking for a permanent replacement for Beattie, who was with the company only since December, 2011.

Normally a minor executive shuffle like this isn’t a major concern, but Ewanick’s appointment at Fisker is interesting as he was fired last July for unknown reasons from his previous role at GM only after just being promoted. It is alleged he was fired over the handling of a controversial sponsorship deal with the Manchester United English soccer club.

If Ewanick remains at Fisker, no doubt he will be in charge of the marketing of the company’s second model, the highly anticipated Atlantic sedan, which will be built at a former GM plant in Delaware. The last we heard, production of the Atlantic is being delayed until late 2014 or early 2015--two years later than initially planned.
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