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Maserati Partners With Bowers & Wilkins On Audio Systems


2013 Maserati GranTurismo Convertible MC

2013 Maserati GranTurismo Convertible MC

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If you needed one more reason to shop for a Maserati, here it is: the Italian luxury sports car manufacturer has just announced a partnership with high-end audio firm Bowers & Wilkins.

The three-year agreement will yield a new high-performance audio system for Maserati models like the Quattroporte and GranTurismo, beginning with the 2013 model year. To promote the partnership, Maserati and Bowers & Wilkins will launch a promotional microsite and a series of videos, along with cooperative events in key world cities.

Central to the marketing effort will be a campaign called “Engine Note,” inspired by the seven unique musical notes produced by a Maserati engine. These seven notes will be recorded at London’s Abbey Road Studios, and will then be mixed by producer Howie B to create a series of exclusive, high-definition tracks.

If you can’t afford a Maserati, but still want to take advantage of the Bowers & Wilkins partnership, fear not: the joint venture will also yield a range of co-branded audio products, including everything from headphones through floor speakers.

There's no word on whether or not the system will be available for the Maserati Gran Turismo Convertible MC, launched by the Italian automaker at this week's Paris Auto Show, but somehow we expect the answer to that question is yes.

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