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2013 Ford Focus ST Throws Down Against The Competition: Video

 

Just in case you haven’t read our “First Drive” report on the 2013 Ford Focus ST, let us sum it up by saying we loved the car. Editor Bengt Halvorson praised its performance, handling and refinement before calling it “tough competition” for others in the hot hatch segment.

Ford wants to show you the same thing in video form, so it’s launching a YouTube series called “Focus ST Sessions.” In the first episode, a Focus ST throws down against a Mazdaspeed3, a Subaru WRX and a BMW M3 up a (closed) mountain road.

To be honest, we have issues with the video, which fails to accurately portray the performance capabilities of the Focus ST compared to others in the hot hatch segment. In it, a casual Focus ST driver whistles past both the Mazdaspeed3 and the Subaru WRX before being caught and passed by a BMW M3.

Yes, we know the video isn’t meant to be taken literally, and Ford is trying to show that the Focus ST surpasses the Mazdaspeed3 and Subaru WRX in features, while losing to the faster (and much more expensive) BMW M3.

We’re not lecturing, but we don’t think showing drivers dicing wheel-to-wheel on (closed) public roads is a good idea to promote a hot hatch aimed at young buyers. We’d have been much more impressed if Ford chose a racetrack setting for the video, particularly if it was able to show that the Focus ST really is faster than the competition depicted.

Ford did include the standard, “Closed course, professional drivers. Do not attempt.” disclaimer in between shots of drivers crossing double-yellow lines and passing on the inside of corners, but we’ll throw out another reminder: the track is only place for driving like this.


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Comments (7)
  1. We have discussed in other articles about cars that even the hard facts (specs) may be misleading when it comes to comparing and contrasting performance. However, after doing some research and crunching some numbers, I have come to the conclusion that the video is right! The Focus ST has the highest power/weight ratio 0.08 hp/lbs. and the lowest drag coefficient: 0.295Cd. These figures are not inmediately apparent when contrasted to those of the Subaru WRX: 305hp and 290 ft-lbs. torque; but it's the heaviest of the three: 4475lb. Even a torque/rpm analysis is favorable to the Focus: 270ft-lbs@ 2500rpm vs. 290 ft-lbs.@4000rpm. With weight still in the back of the head, I think it is easier to the Focus to reach 2500rpm with 252hp than
     
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  2. Pretty sure this is a 265hp Subaru WRX. NOT the 305hp Subaru WRX STI. And it looks really... staged. I'm not saying the Focus ST is or isn't faster but this proves nothing to me.
     
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  3. Not to mention that the 2011+ WRX only weighs 3,208 pounds. I'm not sure where you got 4,475 pounds but that is VERY incorrect.
     
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  4. it is to the Subaru to reach 6000rpm with 305hp. So the video indeed does justice to the Focus St. Too bad it's style doesn't turn me on...
     
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  5. @Adalberto, I'd agree that it would be a good dogfight between all the cars, but I still object to the venue. Showing the cars dicing wheel-to-wheel on a ractrack is one thing, but showing the same on public roads with no margin for error sends a dangerous message.

    I think it's only a matter of time before this video comes back to haunt Ford.
     
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  6. I understand your point, and it makes sense 100%
     
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  7. I had a 2010 mazdaspeed 3 and I'm pretty sure If I still had it and met a focus ST I would of won any race. straight or through the Twisties. it's that quick.
    I now have 2012 V6 Camaro the speed 3 if faster than it, I know because I have raced them. But the Camaro takes regular gas...and has better gas mileage...so its a Win win...for the Camaro...
     
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