Porsche Ponders A Panamera Wagon: Report

2013 Porsche Panamera Spy Shots

2013 Porsche Panamera Spy Shots

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Given the buzz surrounding the Mercedces-Benz CLS63 AMG Shooting Brake and the Jaguar XF Sportbrake, it’s pretty clear that wagons aren’t losing popularity among buyers in Europe. In fact, it appears that wagons are to European customers what SUVs are to American buyers.

It stands to reason, then, that manufacturers who don’t offer a wagon, estate or shooting brake variant are losing out on a significant portion of the European family car market. This detail isn’t lost on Porsche, and Autocar is reporting that a Panamera Estate concept is in the works.

Reportedly set to debut at this September's Paris Motor Show, the Panamera Estate will be used to gauge customer interest in such a product. The concept will reportedly be very close to how a production version could look, which means that Porsche is fairly serious about bringing such a model to market quickly.

That’s a relative term in the automotive world, and it’s unlikely that any such model variant could hit the market before 2016. Still, Porsche sees a place for the car as part of a planned model expansion that will give it annual sales of 200,000 units before the end of the decade.

The concept of a Panamera Estate was born from customer feedback, as Porsche says its clients are requesting more luggage space than what’s offered by the current Panamera sedan. The concept will look to blend the practicality of additional cargo room with a certain element of style, and mixing the two will likely be the biggest challenge.

If the car is a hit with the public, Porsche is even said to be pondering a long-wheelbase variant of the Panamera Estate, likely aimed at the Chinese market. Such a car could be attractive to the high-end limousine market, too, potentially giving Porsche access to additional fleet sales.
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Comments (7)
  1. Wouldn't it make more sense for Porsche dealers to direct their clients who want more luggage space across the showroom to an Audi A6 Avant?

  2. @Brian, they may be family, but they're still competitors. I'm surprised that Porsche isn't more concerned with pirating sales of the Cayenne.

  3. Why don't they just build an updated Town Car? Made into a wagon, they could capture the hearse market, too!

  4. @George, which opens up a whole new business segment opportunity: carbon fiber caskets.

  5. I would have said not too long ago, that Porsche would never do a wagon. However since Ferrari brought out the FF - it is more than likely, that Porsche is doing something similar.

  6. IMO, the Panamera is almost half way there to being a wagon. I'm still hoping they chop off two doors and make this a 928 successor. That way the 911 could be pushed towards the hardcore crowd, while the Panamera coupe could be for the GT crowd.

  7. @Damian, there has been talk of a Panamera Coupe for a while now, but nothing solid enough to report on. I agree that a Porsche GT car makes some sense to counter cars like BMW's M6.

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