2013 Lincoln MKZ Configurator And Pricing Estimator Goes Live

Lincoln’s 2013 MKZ sedan is still a few months away from hitting the market, but Ford’s luxury division is curious to hear from interested potential buyers before it releases official pricing and specifications.

Following the lead of automakers like Hyundai, who released tentative 2012 Azera pricing to solicit feedback prior to finalizing specifications, Lincoln has put up a configurator site for the 2013 MKZ sedan. While the prices shown may not be what ultimately appears on the window sticker, they're certainly in the ballpark.

According to Lincoln, the MKZ range will start at the MKZ Premier, expected to be priced at $36,800 including a destination charge of $875. That money buys you a 2.0-liter EcoBoost four-cylinder engine, front-wheel-drive, SYNC with MyLincoln Touch, leather-trimmed seating, active noise control, Continuously Controlled Damping and keyless entry.

In other words, even base versions come surprisingly well-equipped, although we’re not sure how many buyers will find the 2.0-liter EcoBoost four-cylinder up to the task of accelerating the midsize sedan. Fortunately, even entry-level MKZ buyers can opt for the 3.7-liter V-6 if they’re willing to spring for the added cost.

Next in the range is the MKZ Select, which begins at $37,900 including destination charge, followed by the Reserve ($39,950), Preferred with Single Panel Moonroof ($43,330) and Preferred with Retractable Panoramic Roof ($45,125).

Five variants of each trim level are available, including the 2.0-liter EcoBoost FWD, the 2.0-liter EcoBoost AWD, the 3.7-liter V-6 FWD, the 3.7-liter V-6 AWD and the 2.0-liter Hybrid, available in FWD only. Before customers begin adding options, that’s an expensive 25 configurations that Ford (and Lincoln dealers) need to contend with.

At the high end of the pricing scale, a loaded MKZ Preferred with Retractable Panoramic Roof, the 3.7-liter V-6, AWD and every option box checked will only tip the scales at $53,745, pricing the MKZ comfortably below its competition from Germany and Japan.

The 2013 Lincoln MKZ is a better-looking car than the model it replaces, too, at least in our eyes. Will that be enough to draw buyers back into Lincoln showrooms? We’ll know by the end of the year.
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