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Maserati Gets In On The App Business


Maserati Passion app, for iPhone and iPad

Maserati Passion app, for iPhone and iPad

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These days, it seems like there’s an app for the iPhone and iPad that will let you accomplish just about anything. Need to find the best twisty road near your current location? Just launch BMW’s Ultimate Drive app. Want to check prices on premium gas two exits up the road? You can do that with Road Ahead.

If you wanted to get information on Maserati’s product range, configure one of your very own, find the closest dealer or stay up-to-the-minute on Maserati breaking news, however, you were on your own until now.

Fear not, trident-marque lovers, as Maserati has just launched a new app for iPhone and iPad. Called “Maserati Passion” (or “Maserati Passion US” for those of us on this side of the Atlantic), the new app lets you do all this and more. Want to hear the growl of a Maserati V-8, or get technical specifications? The app can help you with that, too.

Configure a Maserati of your own, and the app allows you to save an image as your background photo. Download the iPad version, and yo can also shop the Maserati Store for any trident-logo swag you may be missing from your personal collection.

We’ll give Maserati an A for both effort and execution on this app, but we’ll admit that only the brand’s true adherents will be able to make regular use of it. Still, we love the format and wish other automakers (Porsche, Audi and BMW, are you listening?) would release similar apps covering their own wares.

It’s a free download, so if you’re in the mood for something Italian, the visuals and audio files alone make the app worth adding to your device.
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