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Land Rover Allocating More Evoques For The U.S. Market


2012 Land Rover Range Rover Evoque  -  Off-Road First Drive

2012 Land Rover Range Rover Evoque - Off-Road First Drive

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Reviewers almost universally love it, the public generally lusts for it and Land Rover dealers in the United States simply can’t get enough supply of the Range Rover Evoque to meet demand. While that’s a good problem to have, it’s still a problem, particularly for a brand looking to establish itself with new customers.

To help meet the demand for Evoque models on this side of the pond, Automotive News (subscription required) reports that Land Rover will boost Evoque production and deliver U.S. dealers 33-percent more inventory per month. Beginning in September, the U.S. will get 1,000 units per month, up from the current allocation of 750 units.

Customers in the U.S. purchased some 4,355 Evoques in the first six months of 2012, helping the Land Rover brand reach six month sales of 20,991 units. That represents a growth of 21-percent over the previous year, and the numbers would have been stronger if additional Evoque inventory was available.

The Range Rover Evoque is largely responsible for a resurgence in interest in the Land Rover and Range Rover brands, and it will be followed by an all-new Range Rover model in early 2013. Land Rover expects its upcoming Defender model, to be priced below the Evoque, to eventually become its volume leader worldwide.
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