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Porsche On Track For Another Record Year

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2012 Porsche 911 Carrera Cabriolet

2012 Porsche 911 Carrera Cabriolet

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Porsche delivered a total of 69,171 vehicles for the first six months of the year, a 14 percent increase compared to the same period last year.

That’s saying a lot as last year’s result was already a record for the automaker, with a total 116,978 Porsches having been sold.

Furthermore, despite concerns of slowing economies around the globe, Porsche’s sales show no signs of going anywhere but up, with the automaker managing to sell 12,699 cars in the month of June alone, an increase of 18.9 percent on last year.

The figure of 14,338 Porsche 911s sold represents 27.9 percent growth for this particular model. And making the result all the more impressive, Porsche’s iconic 911 is still only offered in base Carrera trim for the latest 991 generation.

The Panamera contributed significantly to successful performance with 15,601 models shipped, an increase of 25.3 percent, and this model is about to receive a facelift soon.

The most successful model series in the first six months of the year was the Cayenne: 34,727 vehicles were sold, contributing to an increase of 15.5 percent compared to the first six months of last year.

No figures were released for the Boxster, though this model was only just updated so its numbers aren’t indicative of its future performance.

As for markets, Porsche reported gains in all important sales regions in the first six months of 2012. The U.S. remained the biggest, with 16,450 sales being registered in the first six months, a gain of 5.8 percent. This was followed closely by China, which registered sales of 15,274 Porsche vehicles, a gain of 24.5 percent.

Speaking at the announcement of these latest results, Porsche marketing chief Bernhard Maier said, “Porsche successfully continued on its growth path in the first half of the year. However, we cannot separate ourselves from the economy as a whole. With regard to the European economy in particular, we will continue to monitor developments closely and respond quickly if necessary. Nevertheless, we are currently planning for double-digit growth in 2012.”
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Comments (2)
  1. You'd never guess that the global economy is about to go kablooey...
     
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  2. It really does seem like the working class is losing out while the rich folk just buying up every piece of luxury they can get their hands on.

    At the same time, the people making all these luxury items are workers, so can you really be upset with rich people spending?
     
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