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Chrysler's SRT Division Ponders New Models

 

The 2013 SRT Viper

The 2013 SRT Viper

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For a performance brand, Chrysler’s SRT division has a fairly impressive lineup, ranging from the Jeep Grand Cherokee SRT8 through the Dodge Charger SRT8 and the Chrysler 300 SRT8.

Still, these are models that originate from other Chrysler divisions, which leaves SRT with just one model to truly call its own. The 2013 SRT Viper, which used to carry the Dodge nameplate, is now the exclusive property of SRT.

One unique model isn’t enough to build a brand, and it’s no secret that SRT is planning a Mustang/Camaro fighter, tentatively called the Barracuda. Planned as a replacement for the aging Dodge Challenger (which is also available in SRT trim), the Barracuda will likely represent SRT’s second proprietary model.

Motor Trend reports that the brand wants a third model, too, which raises a lot of speculation as to what that third model may be. Previous SRT efforts included a Viper V-10 powered Dodge Ram pickup, but building another hot model for a family division doesn’t really help SRT expand its portfolio or presence.

Rumors have circulated about a possible revival of the 2007 Dodge Demon roadster concept, which was originally designed to fight the Mazda Miata, Pontiac Solstice and Saturn Sky.

Two of those three roadsters are now off the market, and Chrysler parent Fiat has entered into a relationship with Mazda to build Alfa Romeo Spiders on the next Mazda MX-5 platform. Does that mean that the relationship could expand to include a Mazda-built SRT Demon, too?

We suppose that anything is possible, although this option seems unlikely. First, such a car would be limited in demand, as even Mazda only sells around 6,000 MX-5s per year in the United States.

Dodge Demon

Dodge Demon

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An SRT Demon would have to be priced lower than the Alfa Romeo Spider, which would make it a Mazda MX-5 competitor. That’s not exactly an incentive for Mazda to agree to such a project, either.

For now, this much is clear: SRT is focused on the launch of the new Viper, reportedly followed by the 2015 launch of the SRT Barracuda. What comes after that is anyone’s guess, at least for the time being.

 



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