2012 Nissan FrontierEnlarge Photo
The area where the earthquakes struck, Italy’s Emilia-Romagna region, is home to a number of the world’s most famous automakers including Ferrari and Lamborghini.
But now Nissan has announced that it too will provide some support for those affected by the earthquakes.
The Japanese automaker will make a contribution to the ongoing relief work being carried out by the Red Cross, including a cash payment of €100,000 (approximately $126,000) to the Italian Red Cross and a 2012 Navara pickup (sold locally as the Frontier) to the Regional Protection Agency in Emilia Romagna.
In addition, Nissan is also offering a preferential finance scheme, called Nissan Easy Restart, as a unique benefit for people affected by the earthquake. The program offers the opportunity to purchase a new Nissan car, scrapping the one destroyed or damaged by an earthquake, or disposing a used car trade-in, with an unconditional additional discount of €1,500 ($1,891).