It's all part of the effort to keep Land Rover on the boil while it revives its global sales in the post-Ford era. In the U.S., Land Rover is on a hot streak. Sales are up 19 percent this year, and the sizzling Evoque is responsible for a large chunk of those gains, though the Range Rover Sport continues to dazzle late in its life cycle.
There's more to come. The brand's about to welcome a new Range Rover, the first in a dozen years, and new variants of the Evoque are sure to follow, along with a replacement for the Sport, and potentially the Defender too. At the same time, it seems to be cuing up the Range Rover nameplate to dominate the lineup, as the Land Rover-branded vehicles, the LR2 and LR4, fade.
No matter which extreme they tackle, from the Defender end or the Range Rover end of the spectrum, these SUVs thrive on a certain illogical blend. So long as they perform as they do on the grounds of Eastnor Castle, the heritage will remain intact--so long as the leather trim still shows a spot or two of mud, and the chrome still bears a scuff mark or two.