2014 Porsche Panamera Turbo SEnlarge Photo
Talk of Porsche launching a second sedan positioned below the Panamera dates back to early 2011. The latest word from Porsche is that adding a seventh model to the lineup makes sense, as it would allow the company to make a major model introduction every year since the typical lifespan of a Porsche is seven years.
“I think a seven-model series would be a good lineup because most cars have a seven-year life cycle,” Porsche CEO Matthias Müller revealed to Autocar. “If we had seven models we could have a major event each year, as well as the variants.”
While we’d love that seventh model to be a new, entry-level sports car, Müller has previously dismissed the idea. As for a second sedan, such a proposal is said to have been already submitted to the management at Porsche’s Volkswagen Group parent.
From a financial perspective, the Panamera has been a huge success for Porsche, as has its Cayenne crossover. The Cayenne’s success has prompted a second Porsche crossover, the Macan, so it stands to reason that a second sedan is also under consideration.
Such a model would compete nicely with the Maserati Ghibli as well as high-end sedans from BMW and Mercedes-Benz, and together with the Macan could see Porsche double its sales to around 300,000 units annually.
Tell us in the comments below if you think Porsche should expand its lineup with a second sedan.