Tony Stewart Starts Champions Week in Las Vegas - NASCAR photoEnlarge Photo
Las Vegas has turned out to be the perfect venue for NASCAR's Sprint Cup Series Champion's Week. For the fourth consecutive season, the NASCAR Sprint Cup Series Awards will take place at Wynn Las Vegas on Friday, November 30, culminating a week-long celebration for the 2012 series champion and NASCAR's legion of fans.
NASCAR and the city of Las Vegas have forged an agreement that will keep the premier series' season-closing celebration in Sin City for the next three years, NASCAR announced.
“Experience tells us that Las Vegas creates the perfect backdrop for our sport and our fans to join us in celebrating a NASCAR Sprint Cup Championship,” said Steve Phelps, chief marketing officer for NASCAR. “Returning Champion’s Week and the NASCAR Sprint Cup Series Awards to Vegas for the next three years will help our loyal fans crystallize their plans to join us in putting the finishing touches on the season that was with a series of intriguing events across the city.”
NASCAR moved its year-ending premier series awards show to Las Vegas in 2009 after holding the extravaganza in New York City from 1981 through 2008; since heading west the week-long event has grown in stature and prestige.
As customary, NASCAR fans can count on another star-studded and entertainment-filled week, culminated in the Sprint Cup Series Awards. Last year as 2011 Sprint Cup champion Tony Stewart received his awards, Sprint took advantage of the locale to announce its renewed commitment to the sport through 2016 and multimedia superstar Reba hosted the festivities, with musician Kid Rock performing for members of the NASCAR industry and its fans.
Kid Rock is only one of many superstar entertainers who have performed for the NASCAR awards ceremony: Brooks and Dunn, David Gray, Rascal Flatts, Colbie Caillat, Martina McBride, the Jersey Boys, Cirque Elvis and Frank Caliendo have lent their talents to the affair.
“The partnership between the NASCAR Sprint Cup Series Awards and Las Vegas leverages the strength of two great brands,” Las Vegas Convention and Visitors Authority Rossi Ralenkotter president and CEO said. “NASCAR Champion’s Week celebrates the best performances of the year and there is no better destination to provide the excitement and energy for the fans and the drivers than Las Vegas.”
A full lineup of activity during NASCAR Sprint Cup Series Champion’s Week will be announced at a later date.