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Mercedes-Benz May Grab Number Two Spot From Audi By 2015


2012 Mercedes-Benz Concept Style Coupe

2012 Mercedes-Benz Concept Style Coupe

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Audi has a long-standing goal of becoming the world’s number one luxury automaker, and for the past few years it looked like the four-ring brand was well on its way to achieving this.

Last year, Audi sold just over 1.3 million vehicles worldwide, beating rival Mercedes-Benz (1.26 million) and closing the gap on BMW (1.38 million sales).  For Audi, that represented a 19.2-percent gain over the prior year, compared to 12.8-percent for BMW and a modest 8-percent for Mercedes Benz.

Now comes word from Bloomberg that Mercedes-Benz may overtake Audi for the number two position in 2015. Forecasts from the Center of Automotive Research at the University of Duisberg-Essen have BMW selling 1.76 million vehicles in 2015, followed by Mercedes Benz (1.68 million) and Audi (1.63 million).

How accurate any long-term forecasts are in the automotive industry is the subject of much debate, but Mercedes-Benz is clearly taking steps to combat sales gains by Audi. Over the next few years, Mercedes-Benz is launching a plethora of new global vehicles, primarily in the small car segment.

There’s the new A-Class, a new B-Class, the CLA four door coupe (smaller brother to the CLS 550) and even a new compact crossover called the GLA Class. Priced right, these models have the potential of boosting Mercedes-Benz’s sales above those of Audi  in the coming years.

Of course Audi isn’t standing idly by, either. Expect to see the new Q3 crossover in the coming months, followed by a new compact crossover dubbed the Q2. Then there’s the new A3 wagon to consider, which will be followed by an all-new A3 sedan.

It may not be perfectly clear which company will take the sales lead in three years time, but this much is obvious: with so much new product to choose from, luxury car shoppers are the real winners.
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Comments (3)
  1. Then again, they might not.

    What is of most interest is that Audi has outsold Mercedes while offering fewer models: IMO, that's the real story.
     
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  2. @Brian, totally agree on the "they might not" comment. Any forecasts beyond six months, given the current state of the global economy, are works of fiction.
     
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  3. any forecasts beyond the next 3 months are works of fiction. you can follow trends on hedge outcomes on new product lines but there is no definitive anser to what the "table" will look like in 2015. Considering the influx of a small range of cars by Merc they have a chance to be first let alone second. BMW arent releasing a high volume small car for a while and the 1 series will be long in the tooth by then !
     
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