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First AMG-Only Dealership Opens In Beijing


The Beijing Sanlitun AMG Performance Center is unlike any other Mercedes-Benz dealership in the world; you can’t buy a Mercedes-Benz E Class or C Class model there, but you can buy anything in the current AMG high-performance portfolio.

The idea of an AMG Performance Center is nothing new, and some 195 AMG dealerships have been opened in the last four years. All of these, however, have been “stores within stores,” integrated with a full-line Mercedes-Benz dealership.

The Beijing Sanlitun AMG Performance Center will be the brand’s first stand-alone store, carrying only AMG-branded products, including vehicles, parts and AMG Collection accessories. Customers can meet with a sales advisor to discuss customization possibilities or learn more about programs like the AMG Driving Academy.

The store is located in a luxury shopping mall with a high traffic flow, in one of Beijing’s most exclusive neighborhoods. Billed as a “business card for the brand,” the store’s avant-garde architecture will serve as a model for future stand alone AMG Performance Centers.

Inside, even the smallest detail has been considered. Furniture, for example, is exclusive to AMG Performance Centers, and black granite floors were chosen to contrast with the stark white walls. A staging window, complete with turntable, allows the dealership to highlight a chosen vehicle before the public.

The dealership will serve a multi-use role, as well. In addition to keeping a full line of AMG vehicles on hand for test drivers, the facility will be used for new model launches, such as this week’s world premier of the new G 63 AMG SUV.
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Comments (2)
  1. actually, we've had a dedicated AMG store in Hong Kong for quite along time now. Here's the address
    Mercedes-Benz Excellence Center
    Shop 5B, G/F, Hopewell Centre,
    No. 183 Queen's Road East,
    Wanchai, Hong Kong
     
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  2. @scflaw, that's news to Daimler, then.

    Per its press release on the Beijing Sanlitun store, "With the inauguration of the Beijing Sanlitun AMG Performance Center, Mercedes-AMG is breaking new ground. For the first time, the new store represents, exclusively, the AMG brand world; this makes it unique anywhere in the world."
     
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