Called Need For Speed: The Run, the game puts players into the role of Jack Rourke, a man who’s made one too many enemies in his drama-filled life. The game tells the story of Rourke’s efforts to win a race from San Francisco to New York in order to claim a prize of $25 million (and pay off the mob bounty on his head).
We’d call that incentive enough to win, especially since the alternative to big money is a bullet to the head and a shallow grave. Rourke isn’t the only one who sees potential for big money in The Run, either: Inside Line is reporting that DreamWorks is in negotiation for the movie rights of a Need For Speed game, most likely based on the storyline from The Run.
Car-based action films are big business, as evidenced by the success of Universal’s Fast and Furious series or DreamWorks’ own franchise hit, the Transformers series. While no deal between Electronic Arts and DreamWorks has been inked yet, rumors are that an announcement will come any day.
There’s even a script floating around, written by George Gatins, brother of robot-boxing-flick Real Steel screenwriter John Gatins. While the whole idea has potential, it also has the potential to bomb at the box office if not well executed.