2013 Subaru BRZ Configurator Now Live

You still can’t take delivery of a 2013 Subaru BRZ, but now you can figure out how much it will cost to put the model of your choosing inside your garage, thanks to Subaru's BRZ configurator website. Unlike other configurator sites (Ferrari’s 458 Italia Spider, for example), you won’t need to spend a lot of time building your own Subaru BRZ.

Options, it seems are extremely limited. First, you choose between Premium or Limited trim levels, and then your choices are limited to color, transmission and a host of dealer-installed accessories like an ashtray, chrome fender trim or an auto-dimming mirror with a HomeLink transmitter.

There are no option packages for either trim level, since both Premium and Limited models come well equipped. Even Premium models get voice-activated navigation, a Torsen limited-slip differential and Bluetooth phone connectivity. Step up to the Limited, and you’ll get leather and Alcantara trimmed seats, a rear spoiler, keyless entry and fog lights, too.

According to Subaru, the Premium will run $26,270 with the six-speed manual transmission, or $27,370 with the six-speed automatic gearbox. Limited models will sticker at $28,270 with the manual or $29,370 with the automatic.

While those prices include a destination charge of $775, they don’t include the inevitable “Additional Dealer Markup,” which we guess will add anywhere from $3,000 to $5,000 to the sticker price. Subaru is only importing 6,000 copies, and we suspect that far more buyers would like to take one home.

Have you gotten a outrageous quote from a local dealer? Let us know how much dealers are marking up the BRZ’s sticker price in your area.
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