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Land Rover Celebrates 25 Years In The U.S., Unveils Special Editions

 
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Land Rover DC100 Expedition Version and Evoque Convertible Concept

Land Rover DC100 Expedition Version and Evoque Convertible Concept

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Land Rover is marking 25 years of doing business in the U.S. at this week’s 2012 New York Auto Show and has brought a bevy of vehicles, including several concepts and special editions, to help celebrate the milestone.

One of the highlights is an updated version of the DC100 Concept first unveiled at the 2011 Frankfurt Auto Show.

The latest version has been equipped for expedition use and further explores possible design directions for the future of the iconic Land Rover Defender.

Also on show in New York is the odd Evoque Convertible Concept that debuted last month at the 2012 Geneva Motor Show. Land Rover is yet to confirm the vehicle for production though even if it did we wouldn’t expect to see one in dealer showrooms much before the 2016 model year.

In terms of production vehicles, Land Rover showed off a trio of special editions. These included the Range Rover Sport Supercharged ‘Red’ and ‘Luxury’ editions.

Land Rover Range Rover Sport HSE 'Red' and 'Luxury' Editions

Land Rover Range Rover Sport HSE 'Red' and 'Luxury' Editions

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Based on the already feature-packed Supercharged trim, the Range Rover Sport Supercharged Red comes in a variety of colors and features unique visual cues such as custom fender vents, a blacked-out grille and special 20-inch wheels to set it apart. The interior is finished in the HSE Ebony color and there’s a choice of four dedicated seat trim styles.

The Range Rover Sport Supercharged Luxury, meanwhile, benefits from a host of optional equipment to create an even more sumptuous cabin. These include an extended leather pack, heated steering wheel, contrasting stitching and a Harmon/Kardon sound system with 17 speakers. It also features a set of special 20-inch wheels.

Finally, Land Rover also debuted the LR4 HSE Luxury Special Edition. Available exclusively in Santorini Black, the new LR4 HSE Luxury Special Edition gets an upgraded interior, which also features the Harman/Kardon sound system, as well as premium leather trim, pile carpet mats and 20-inch alloy wheels.

After being founded in 1948, the iconic Land Rover Range Rover was officially introduced to the U.S. 25 years ago this year in 1987. The Range Rover created a new automotive market segment: the luxury sport utility. At the time of its launch in 1987, the $30,850 retail price made it the most expensive vehicle of its type, and that rings true today though it may not be the case for long.

Land Rover LR4 HSE Luxury Special Edition

Land Rover LR4 HSE Luxury Special Edition

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