Ford has launched a new series of television spots centering on its latest 2013 Taurus SHO.
The series features NASCAR's Carl Edwards taking several of Ford’s own engineers for a ride in the big sports sedan at Infineon Raceway in Sonoma, California.
The engineers that were invited to star in the ads, all nine of them, thought they would be filming a straightforward television ad for the 2013 Ford Taurus. Instead, they got a rare opportunity to experience firsthand how Ford's flagship sedan performs when a NASCAR driver takes it to a track.
The ads aim to demonstrate the Taurus SHO’s capability under extreme closed-course conditions, showing how the car has evolved from practical transportation to an authentic, athletic sports sedan. That shouldn’t come as that big of a surprise as the 2013 Ford Taurus SHO is probably the sportiest model yet to wear the SHO badge.
It includes larger brakes than the previous model as well as torque vectoring control and specially calibrated electric power-assisted steering. While 19-inch wheels are standard, Ford is also offering a new Taurus SHO Performance Package that adds 20-inch wheels and summer performance tires.
The engine is the same 3.5-liter EcoBoost V-6 fitted to the previous model and is rated at 365 horsepower and 350 pound-feet of torque. All-wheel drive and a six-speed automatic with Ford’s SelectShift paddle shifters is standard. One new element is the reconfiguration of the paddle shifters, with one paddle for upshifts and the other for downshifts.