Nobuhiro "Monster" Tajima is no stranger to Pikes Peak. In fact, he's the reining master, having been the first to break the 10-minute barrier there and set a new world record last year.

Likewise, electric cars aren't new to the peak either, though they're much newer and not nearly as dominating as Tajima. They're not precisely slow, however, with last year's AC Propulsion AC-180 setting a time of 12:20 up the mountain.

Competing in the Exhibition class, the AC-180 holds the (newly minted) world record for Pikes Peak, and Tajima plans to take that down, too. He'll take his run at the EV title behind the wheel of a car put together by Team APEV Monster Sports. But Tajima isn't just shooting for the EV record.

He's going for the overall record. His own record.

So far, details on the car itself are scarce, but we expect more to come soon--a press conference is being held today in Japan. We'll keep you posted when we learn more.

We do know Tajima won't be alone on the mountain, however: Mitsubishi is working up a dedicated i-MiEV to climb Pikes Peak as well.