Finnish F1 driver Heikki Kovalainen probably has good reason to be angry. Despite a promising start in F1, driving for ING Renault in 2007
and McLaren Mercedes in 2008 and 2009, Kovalainen has been shuffled off to the also-rans, driving for Lotus Racing in 2010 and Team Lotus in 2011.
He’s back with the same team, now named Caterham F1
, in 2012, so we don’t expect the talented driver to deliver any podium finishes this year, either. It’s fitting, then, that Kovalainen’s latest helmet sponsor, according to Autoblog.nl
, is none other than game sensation Angry Birds.
Kovalainen will don his new lid at Sunday’s season-opening Australian Grand Prix. When asked about his latest sponsorship deal, the Finnish driver told Red Bull
, “This is a great partnership on many levels... it fits my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform.”
We didn’t know that Angry Birds, of which Kovalainen admits to being a fan, was from Finland, either. As a tie-in to the sponsorship, Angry Birds will release a racing-themed update to the game later this year.
Perhaps if someone could get Sebastian Vettel to adopt a “Pink Pig
” (the nickname for a Porsche 917, once painted like a butcher’s cut diagram) livery on his Red Bull Renault, Kovalainen would stand a chance of having a better season.