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Lotus F1 Team Inks 3-Year Pact With Microsoft Dynamics

 

Courtesy Lotus F1 Team

Courtesy Lotus F1 Team

Enlarge Photo

The Lotus F1 Team that features returning 2007 Formula One champion Kimi Raikkonen together with Romain Grosjean and Renault engines in its E20 chassis, has announced a three-year partnership with technology giant Microsoft, with branding to be unveiled at this weekend's season-opening Australian Grand Prix in Melbourne.

The partnership includes prominent Microsoft Dynamics branding on both of the team's cars and both driver's overalls. Microsoft Dynamics business solutions will enable Microsoft personnel to work directly with Lotus F1 Team to continuously transform and optimize operations towards a world class facility at its Enstone headquarters.

"Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner," said Patrick Louis, CEO of Lotus F1 Team. "We are entering an exciting phase in the development of our business model, as we move from our recent change management period to a 'global business transformation' process. This association," he noted, "will help Lotus F1 Team to become comprehensively process and KPI (key performance indicator) driven, enabling our 'smart' approach towards Formula 1."

Courtesy Lotus F1 Team

Courtesy Lotus F1 Team

Enlarge Photo


The team at Microsoft Dynamics realizes that in F1, "Every thousandth of a second matters," said Hal Howard, corporate vice president. "We are revved up about working with Lotus F1 Team to help drive efficiencies into their operations and make those seconds count; we are thrilled to provide them with the technology that will help them transform into a dynamic business - and win."

Microsoft expects to share more details about this partnership at the Microsoft Convergence 2012 conference in Houston, TX, set for Marsh 19-21. "We look forward to working together to optimize all aspects of Lotus F1 Team's end-to-end operations, including design, manufacturing, logistics and retail through the use of our business applications," added Christian Pedersen, general manager of Microsoft Dynamics ERP product marketing.

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