Ken Block has done it five times, with considerable success. In this video he's testing the Hybrid Function Hoon Vehicle ahead of the upcoming event, which kicks off tomorrow. Block will be aiming for his sixth win. Block didn't run the rally in 2011.
Without Travis Pastrana there to harry him--Pastrana had a substantial lead over Block in 2010, until a tire-related mechanical failure forced him to DNF around the midpoint--it'll be up to the likes of Antoine L'Estage/Nathalie Richard, in their 2011 Mitsubishi Evo X, and David Higgins/Craig Drew in their 2012 Subaru WRX STI, among others, to take the fight to Block.
You can follow the race at RallyAmerica's website.