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Stewart-Haas Racing All Smiles With Aspen Dental Pact

Stewart-Haas Racing All Smiles With Aspen Dental Pact

Anne Proffit

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Anne Proffit has worked in the automotive field since - well, not telling you that. She's been a car salesperson (before it was popular to hire... More

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Ryan Newman. Image courtesy of Stewart-Haas Racing.

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Tony Stewart and Ryan Newman will have the brightest smiles in the NASCAR Sprint Cup Series paddock, now that they've signed a multi-year deal that has Aspen Dental, one of the largest and fastest-growing networks of dental care providers in the United States on-board with Stewart-Haas Racing (SHR).

With more than 330 locations in 22 states, the Syracuse, NY-based company will be primary sponsors on the No. 39 Chevrolet of Ryan Newman at two races: the July Sprint Cup race at Daytona International Speedway and the September contest on the New Hampshire Motor Speedway mile oval in Loudon, NH. When not primary sponsor, Aspen Dental's logos have prominent placement on the lower-rear quarter panel of the No. 39 Chevy Impala and on the upper chest of Newman's fire suit. The company also has the rights to Stewart's promotional work.

"We're thrilled to enter into this partnership with one of the most successful organizations in NASCAR," said Mary Boysman, Aspen Dental vice president of brand marketing and advertising. "Like our new partners at Stewart-Haas Racing, our team at Aspen Dental is driven by a strong commitment to quality, training and teamwork. We can't wait for the 2012 season to begin so that we can join Stewart-Haas Racing on NASCAR's biggest stage," she said.

The Aspen Dental dentists and their staff have a singular purpose: to help patients get the care they need for their mouths. To this effect, the company offers a full range of quality dental and denture services, from preventive care to general dentistry to restoration. "Access to quality dental care is a challenge for so many patients, but working with Stewart-Haas Racing will help us create awareness for a whole new audience," Boysman noted.

Logo courtesy Aspen Dental

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Newman, a winner of 15 Sprint Cup races - including the 50th running of the Daytona 500 in 2008 - noted, "The opportunity to welcome Aspen Dental as a sponsor certainly puts a smile on the faces of everyone at Stewart-Haas Racing. It's one of the most successful and progressive companies in dentistry, and we look forward to representing them this season."

Stewart, who dramatically earned his third Sprint Cup title in 2011 by winning five of 10 races in the Chase for the Sprint Cup added, "We're proud to partner with a true leader in the dental industry. With locations in 22 states across the country, this agreement gives us a huge, built-in following. We're going to do everything we can to deliver them a victory."