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Cadillac Considering Sub-SRX Crossover To Rival The BMW X3

 
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In addition to a new generation of the Cadillac Escalade as well as a Lambda-based seven-seat crossover, Cadillac is considering yet another high-riding model to join its lineup of crossovers and SUVs.

This new crossover would be Cadillac’s smallest yet, aimed at vehicles like the BMW X3 and Mercedes-Benz GLK and positioned below the current SRX.

The information was revealed by Cadillac’s vice president of sales, Kurt McNeil, during an interview with Bloomberg on the sidelines of the 2012 Detroit Auto Show.

“We’re looking at options there,” McNeil revealed, though he also said that no decision had been made.

One factor increasing the likelihood that such a vehicle will be built is Cadillac’s growing interest in becoming a global player, which will require the launch of more vehicles positioned below the current CTS. The recently revealed 2013 ATS is a good start but to become truly successful Cadillac will also need a compact crossover.

Additionally, Cadillac is in the process of slashing its fleet sales in order to boost the brand’s resale values but in order to do this it will need to increase private sales, and the compact crossover segment remains one of the fastest growing in the luxury sector. Sales of Cadillac’s mid-size SRX were up 11 percent last year and sales of the BMW X3 helped the German automaker secure the title of America’s top selling luxury auto brand last year as well.

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