Just a day after Cadillac took the wraps off the
2013 ATS luxury sedan
, Lincoln is revealing a new sedan of its own, in concept form, with the new MKZ Concept.
Debuting alongside the all-new Ford Fusion
, which will likely share its core with the future production MKZ, Lincoln nevertheless promises not just a warmed-over new sedan, but "a new brand."
Carrying that much weight is a huge task, particularly for the previously staid and somewhat underwhelming MKZ sedan, but Lincoln's Max Wolff thinks the MKZ Concept is up to the task. "Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs and traditional luxury," said Wolff in a release.
The MKZ Concept's cognac-colored exterior is intended to convey that sense of warmth, as is the interior's "responsibly harvested" poplar wood, aluminum, and leather interior. A pushbutton transmission, 10.1-inch TFT LCD driver display, and 8-inch LCD touchscreen in the center console highlight the high-tech aspects of the MKZ Concept. Lane Keeping System and MyLincoln Touch are also fitted. A panoramic glass roof opens the cabin to the sky.
The champagne-colored seats are perforated in a "champagne perforation pattern," intended to "conjure the image of champagne bubbles rising from the bottom of a glass."
Underpinning the new MKZ Concept is an all-new midsize platform, capable of both front- and all-wheel drive implementations. Lincoln's Continuously Controlled Damping adjustable suspension is also fitted, as is Lincoln Drive Control.
No mention of engines is made with the MKZ Concept, as it's intended primarily as a design and technology showcase, but we expect Ford's selection of four-cylinder and V-6 engines, including EcoBoost models, to be on the table for the production MKZ when it arrives.
Hit page two to read the full release.