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BMW Details The Design Process Behind Its New 3-Series: Video

Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of... More

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HI-RES GALLERY: 2012 BMW 3-Series sedan first drive

While the design of the new 2012 BMW 3-Series may not be beautiful, it’s safe to say that the new lines are a welcome change over the previous model and so far have been well received.

More an evolution than a complete design turnaround, the F30 3-Series has grown a little while also picking some more dynamic lines and a new design trait where the headlights are stretched as far as the trademark kidney grille.

This latest video explains the reasons behind many of these details by providing a look at the design process of the new 3-Series, presented by none other than the designers themselves.

One interesting revelation is the “Scandinavian” influence that has gone into the new car, as revealed by exterior designer Christopher Weil.

Enjoy the clip and then click here for full details on the new 2012 3-Series. And for our driving impressions, click here.