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Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of... More

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Screencap from the 'See It Through' 2012 Chrysler 300 commercial

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From gospel to hip-hop and even some fashion elements thrown in, Chrysler’s ongoing Imported From Detroit advertising campaign appears to have no limits to the themes it explores.

The latest installment, dubbed “See It Through”, is centered on the Chrysler 300 sedan and promotes the automaker’s spirit of hard work through the prose of Michigan Poet Laureate Edgar A. Guest.

Guest's 1917 See It Through poem is featured in the new Chrysler 300 television spot and print ads, which have been launched just in time for Thanksgiving weekend.

The 60-second television spot weaves the luxury, craftsmanship and best-in-class capabilities of the 300 with the hard-working spirit and toughness of the people of Detroit. It opens with Muddy Waters singing Mannish Boy, and as the song continues a voiceover recites Guest’s poem as a Chrysler 300 drives through Detroit-area neighborhoods.

Enjoy the latest ad, and then click here to follow our coverage of the Imported From Detroit campaign so far.