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Ferrari Owners’ Club To Get Right Of First Refusal On New Models

 
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2010 Ferrari 599 SA Aperta

2010 Ferrari 599 SA Aperta

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If you thought Ferrari’s notoriously long waiting lists were bad enough, spare a thought for the true aficionados who've owned multiple Ferraris but can’t get their hands on the latest limited edition models due to them selling out too fast.

Okay, we’re sure no one is shedding a tear but the problem has at least led Ferrari to consider establishing a new, ultra-exclusive owners' club that would provide its members with the first right of refusal on any new limited edition models the automaker launches.  

Take for example the SA Aperta pictured above, a convertible version of the 599 GTB Fiorano produced in a limited run of just 80 examples. First shown in August of last year the car sold out just one month later.

If established, those fortunate enough to be allowed entry into the proposed club would be offered the opportunity to purchase the limited edition cars before anyone else.

Speaking with Automotive News Europe (subscription required), Ferrari CEO Luca Cordero di Montezemolo explained that loyal Ferrari owners should get the right of first refusal.

"I do not want our faithful collectors to miss the opportunity to buy one of our special series," he said.

Of course, all will depend on the criteria Ferrari chooses for entry to its special club. One option would be to limit entry to only those individuals who own at least five Ferraris already, a trait that describes only about 300 people worldwide. This is something Ferrari still has to determine.


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  1. so the obscenely rich purchase the collecitble cars that should be driven, and those that are able to afford them yet cant, miss out. Smacks of hedonistic elitism to me, and shoudl be challenged by anoyone with the means to purchase some of the limited editions but miss out due to this programme
     
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