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Ryan Newman Inks Outback Steakhouse Deal


Ryan Newman - NASCAR photo

Ryan Newman - NASCAR photo

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Tony Stewart, Ryan Newman and the No. 39 Outback Steakhouse Chevrolet - CIA Stock photo

Tony Stewart, Ryan Newman and the No. 39 Outback Steakhouse Chevrolet - CIA Stock photo

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NASCAR Sprint Cup Series Chase competitor Ryan Newman knows where his next meal is coming from in 2012.  

Newman's team, Stewart-Haas Racing, which campaigns Chevrolets for Newman and team co-owner and two-time Cup champion Tony Stewart signed an agreement with the 750-location Outback Steakhouse chain to be the primary sponsor on Newman's No. 39 for two races in 2012.

When not serving as primary, Outback will be an associate partner with placement of their logo on the B-pillar of Newman's Chevy Impala.  The steakhouse joins the U.S. Army, Quicken Loans and Tornados as primary sponsors on the No. 39 Sprint Cup challenger.

"I've always been a huge fan of Outback Steakhouse and I know why it's been voted the best steak year in and year out," said Newman, who has 15 Sprint Cup wins on his resume - including the 50th running of the Daytona 500 in 2008.  "They have a quality product that I'm very familiar with, and we're certainly proud to be representing Outback Steakhouse on the racetrack."

Since first opening in 1988, the Tampa, FL-based Outback Steakhouse has been known for giving back to military operations, making its Veterans Day announcement an appropriate one.  Outback's initiatives include its "Thanks for Giving" program that has generated more than $2 million for Operation Homefront and its "Operation Feeding Freedom" that sends teams of Outbackers to feed American troops stationed abroad.

"We're thrilled to partner with Stewart-Haas Racing and Ryan Newman, who are recognized for their leadership and performance on and off the track," declared Mike Kappitt, chief marketing officer for Outback Steakhouse.  "It's especially meaningful to us to continue Outback's long-standing commitment to supporting troops and their families by being a sponsor on the No. 39 U.S. Army Chevrolet."

© 2011 Anne Proffit

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