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Nelson Ireson
Nelson Ireson
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Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and...
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bmw m1 procar revival motorauthority)008
While refusing to rule out the possibility of a
diesel M Division product or a bespoke, scratch-built M car, Albert Biermann effectively laid both ideas to rest today. Of the two, the idea of an exclusive M Division car has the better historical basis.
The diesel idea had previously been "confirmed" by one source, and Biermann acknowledged to
Inside Line that if the technology were there, M Division wouldn't rule it out, but at the same time, he says the diesels currently available just don't provide the dynamics necessary to merit the M badge. A
5-Series M-tuned diesel had been the rumored candidate for precisely that treatment, but outside of the usual M Sports package, it doesn't look like it'll be happening soon.
As for the exclusive M Divsion car, it's worth remembering that
BMW's M brand was born from just such a car: the M1. Built for homologation purposes, the M1 was never intended to be a profitable or independently successful model. It did launch the brand, however, and while the business case for another non-standard-BMW-based M car might still be a non-starter, the idea of a halo car for the brand does still hold some attraction.
Nevertheless, Biermann told
Inside Line that everything
BMW does these days has to make money, and that includes the M Division. So for now, we'll settle for the regular production-based cars like the
1-Series M Coupe and the upcoming 2014
BMW M3. Happily.
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A mid-engine supercar priced at SLS AMG figures would steal so many sales from the R8, SLS AMG, Porsche 911 and I bet even the Gallardo/458/mp4-12c.
Seriously, it still shocks me that the Ultimate Driving Machine brand doesn't even have a pure sports car. Even Toyota has the LFA and upcoming FT-86. Pathetic.
Go ahead and build another Progressive Activity crap. That 5-Series GT has been doing great. BMW should change its badge to read POS.
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