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Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of... More

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Jennifer Lopez in an ad for the 2012 Fiat 500c

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Last month we first learned that Fiat was partnering with entertainment superstar Jennifer Lopez to help flog its new 2012 500 Cabrio in the U.S.

Well, this week the first ad showcasing the stylish new drop-top as well as Lopez’s own song Until It Beats No More from her latest album Love? aired on television screens across the country.

The ad, titled “My World,” is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up.

It also gives a good impression as to what the car looks like in its intended territory: urban landscapes.

While the new ad is somewhat lame when compared to the more brooding “Imported From Detroit” campaign starring the likes of Eminem and Dr. Dre, it does suit the car it's designed for and should help bring in plenty of customers.

We hope you like it as there’s more to come from both Fiat and J-Lo later in the year. Additionally, you can also see the new 2012 Fiat 500 Cabrio in the singer’s video clip for the song Papi.

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Comments (2)

Stephen Walton Posted: 10/11/2011 5:31am PDT

Not sure if this one is worse than the first one or not.

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George Bishopric Posted: 10/11/2011 9:09am PDT

I found the add lame. Lopez' voice over is not well sync'd, and her dance moves don't work. If they want to cement the car as a chic car, which is, perhaps, inevitable, maybe it will work. I doubt it will help sales of the car.

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