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'Rally-Ready' 2012 Hyundai Veloster Headed To SEMA

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The crew at Hyundai have put their heads together with ARK Performance for the upcoming 2011 Specialty Equipment Marketing Association (SEMA) show, and this is what resulted: a rally-bred 210-horsepower 2012 Veloster with a boatload of upgrades and a funky paintjob.

For those that think rally cars require all-wheel drive, we can confirm that front-drivers are a ton of fun in the dirt. But beyond that, the ARK project Veloster shows off the potential of the car if you're willing to replace a healthy amount of OEM equipment.

The mechanical modification list includes:
  • ARK Turbo Charger and Intercooler System
  • ARK Intercooler Piping System
  • ARK Custom Oil Cooler
  • ARK Turbo Manifold
  • ARK Lightweight Pulley System
  • ARK Six-Pot Big Brake Kit
  • ARK Eight-Point Chromoly Rally Style Roll Cage
  • ARK DTP Track Coilover System
  • ARK Upper Strut and Front and Rear Sway Bar
  • ARK Camber and Control Arms
  • ARK GRIP Dual Exhaust
  • ARK RSEPC Downpipes and Test Pipes

There's also a host of interior and exterior aesthetic upgrades, including a tricked out audio system, a lot of Alcantara, and plenty of aerodynamic bits. Look forward to more about the car as the SEMA show draws nearer.
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Comments (3)
  1. It would be great to see Hyundai return to the WRC Series with this car.
     
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  2. I think it's comical that the first four items on the "modification list" are all summed up in the first one listed, "ARK Turbo Charger and Intercooler System" - seemingly to beef up the list, lol.
    I really do like the Veloster though and it certainly looks bad ass in "Rally" form. The Veloster touches a soft spot for me, as it reminds me of a modern interpretation of the three 2nd gen CRXs I've owned. I would own a Veloster.
     
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  3. Rally ready? Seriously? Where the hell is the AWD? yeah I know FWD can be capable rallying and is an easy class to run but come on...
     
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