2012 Audi Q3
Coming to America, it's not. Or maybe it is. Perhaps in three years.
No, we're not talking about a remake of the Eddie Murphy '80s movie classic or a cover of one of Neil Diamond's cheesiest songs.
We refer, of course, to the Audi Q3 crossover, as the headline implies. Although small crossovers sell well in this country, luxury compact crossovers from the German makes haven't yet immigrated to our shores.
Audi officials say that part of the issue is that the company needs to hit a pricing sweet spot, giving the Q3 a low enough price to get shoppers into showrooms while keeping the MSRP high enough to turn a profit. Johan de Nysschen, the president of Audi of America, said as much in an interview with Autoweek and he also said that an American debut could happen in three years after a mid-cycle refresh.
BMW has taken a similar stand with its X1 crossover, which it has kept from our shores, although that decision will be revisited after it gets a mid-cycle refresh in around 18 months.
Audi does have other compact plans--the A3 sedan will come here in 2014, and if the A2 compact is revived in Europe, it will get a long look for Stateside sales.
Ever-growing American demand for fuel-efficient vehicles suggests to us that Audi and other automakers would be wise to bring luxury compacts here, if the pricing challenges can be solved.