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Discovery HD To Launch Velocity Automotive Channel: Video

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If you're a fan of Mecum auctions, classic cars, or watching Brits bash beaters into near-new condition, you're familiar with HD Theater, which is owned by Discovery. Soon, we'll have even more excellent high-def automotive content thanks to a new agreement that will spawn Velocity, a new automotive channel.

Key programs will continue to include Mecum auctions, West Coast Customs, Cafe Racer, and Wayne Carini's Chasing Classic Cars, but new additions will include coverage of the Mille Miglia North America Tribute.

Velocity is due to launch "later this year," and Robert S. Scanlon, senior VP of Velocity, says, "Whether you are a car aficionado or just someone who prefers fast-paced, high-stakes television, Velocity will become a must-have entertainment."

We're certainly glad to see more automotive programming on TV in addition to the many excellent options already available.

Velocity is also planning other "leisure, adventure, and travel" content and is billing itself as "an upscale male lifestyle network," however. We'll have to see how that shakes out in reality, but we're eager to get the chance.

No word which cable systems will offer Velocity has been released, or if it will be bundled into existing TV packages.
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Comments (2)
  1. Looks cool to me; about 20x cooler than Speed Channel.
     
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  2. Speed is a bit heavy on NASCAR, but to be fair, and that's where the majority of viewers @nd ad dollars are. I agree though; I'm definitely looking forward to the new channel.
     
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